BBA Marketing Management (Hons./by Research)

BBA Marketing Management (Hons./by Research) is a comprehensive program that equips students with the knowledge and skills necessary to succeed in the marketing industry. It covers a broad range of subjects, from marketing research to advertising and promotion, and provides students with a deep understanding of consumer behavior and market trends. The program emphasizes practical learning outcomes, with a focus on team-based projects and the use of contemporary quantitative and qualitative tools. Students learn how to develop effective marketing strategies, analyze market trends, and use technology and media to reach target audiences. Specializations within the BBA Marketing program include special product marketing, search engine marketing, advanced social media marketing, interactive marketing, and business economic programs. These specializations allow students to explore their interests and tailor their education to their specific career goals.