Overview
The Sharda School of Media, Film and Entertainment houses the vibrant and future-focused Department of Mass Communication, dedicated to nurturing the next generation of media professionals. The department offers a comprehensive suite of Undergraduate, Postgraduate, and Doctoral Programmes that blend academic rigour with experiential learning. With a curriculum tailored to address the communication needs of developing economies while maintaining a global perspective, students are trained in key areas such as Journalism, Digital Media, Advertising, Public Relations, Film & OTT Production, as well as cutting-edge fields like Animation, VFX, and Game Design. The department is equipped with advanced facilities including a fully operational television studio, editing suites, student-run newspapers (The Sharda Times & Sharda Samachar), and an on-campus community radio station, enabling hands-on learning from day one. Emphasizing current industry trends such as AI in media, immersive storytelling, real-time rendering, AR/VR, and cross-platform content creation, the department ensures students graduate with the creative vision, ethical grounding, and technical skills needed to succeed in today’s dynamic media landscape.
To create a stimulating, flexible, and application-based learning environment for students as well as faculty.
To provide the necessary platform to impart skills and knowledge related to media, film and entertainment industry.
To create competent professionals by imparting a blend of theory and more practical lessons through state-of-the-art infrastructure.
To Leverage research and innovation by forming strong industry-academia linkages.
